Building meaningful brands.
Building meaningful brands.
Heart & Seoul is a Korean-inspired pop-up restaurant incorporating traditional Korean cooking with a global perspective. It’s a place with a hip-hop vibe where different people can gather together and enjoy creative and original dishes cooked by Justin Park.
The identity’s color palette and brand pattern take inspiration from Korea’s national flag. The pattern also illustrates an interpretation of plates, bowls, and napkins. The chef chose the chicken to represent one of Heart & Seoul’s fondly used ingredients.