Eric Axelson Studio
Building meaningful brands.
jb_booklet.jpg

Joseph Barber Studios

Brand Identity

Joseph Barber Studios is a photography studio based in Newport Beach, CA. The studio showcases a breadth of work ranging from outdoor landscapes to black-and-white film.

The brand identity reflects the lifestyle of Newport Beach with its surf, waves, and scenery. Ocean blue is used on the seam of the business cards, and scenes from Southern California are shown throughout the identity. The logomark is made from refi

The brand identity reflects the lifestyle of Newport Beach with its surf, waves, and scenery. Ocean blue is used on the seam of the business cards, and scenes from Southern California are shown throughout the identity. The logomark is made from refined shapes to make the initials “J.B.” point to the name. Black is used to strengthen the brand and convey sophistication.

jb_booklet1.jpg
jb_booklet_open.jpg
jb_booklet2.jpg
1.jpg

1.jpg
2.jpg
“From start to finish, Eric was very thorough, thoughtful, and professional. During the process, he was able to pinpoint my branding needs...” –Joseph Barber

“From start to finish, Eric was very thorough, thoughtful, and professional. During the process, he was able to pinpoint my branding needs...” –Joseph Barber