https://eaxelson.com/work daily 0.75 2024-05-19 https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1531181120551-0E5O9YTYUERJ0IOP3JDH/1395519886218.jpeg Eric Axelson Studios work collection. https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1545866845788-DLZ2K3FOC6SCEZZF5RKK/IMG_1053.jpg Eric Axelson Studios work collection. https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1587431279553-3XIRXHBSKS4LSHYM6NQA/1.jpg Eric Axelson Studios work collection. https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1587431312737-MM7CAAJG81XROO1BW3AO/1.jpg Eric Axelson Studios work collection. https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1609718007305-KA5HI0NSFB9AD2UBJCBA/6.jpg Eric Axelson Studios work collection. https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1610042097925-JJU50YT33VPVY7XGASZM/1.png Eric Axelson Studios work collection. A letter “B” points to the name, and the negative space forms an upward arrow to signify ascending prayer. The arrows are used throughout the identity to make a brand pattern which was applied on the website, daily email campaign, and social media. Various shades of Beseeching blues were chosen to represent the connection made between earth and heaven. https://eaxelson.com/josephbarber daily 0.75 2024-03-16 https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1530140197766-QD4Q4I6PGSQVDSYR8U8G/jb_booklet.jpg Joseph Barber Studios https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1530137576439-WZZXURW8F4JD9TLD04K4/jb_blooklet2jpg.jpg Joseph Barber Studios https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1530137648071-B1810XY714MULLV6K9MP/jb_booklet.jpg Joseph Barber Studios The brand identity reflects the lifestyle of Newport Beach with its surf, waves, and scenery. Ocean blue is used on the seam of the business cards, and scenes from Southern California are shown throughout the identity. The logomark is made from refined shapes to make the initials “J.B.” point to the name. Black is used to strengthen the brand and convey sophistication. https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1533660247619-HCRXCC5EJ5S7YVEL5KVK/jb_booklet1.jpg Joseph Barber Studios https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1530137654404-UW1KMM5CGI9VA7BTXO79/jb_booklet_open.jpg Joseph Barber Studios https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1533659816729-56R46OS0GIPCBX0PW6U3/jb_booklet2.jpg Joseph Barber Studios https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1537240584493-A62BXAADXM07BI6AQXQS/1.jpg Joseph Barber Studios https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1533659785578-SKKWPG2WSL8SPZ1I3JFF/jb_cards+2.jpg Joseph Barber Studios https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1587429503069-LKGXVKW1V8MDFTDHO0HR/1.jpg Joseph Barber Studios https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1587429509030-BW4EW4TUW06RK5RPLH95/2.jpg Joseph Barber Studios https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1537473237913-VJRRJW887CHNIPOMFSF2/2.jpg Joseph Barber Studios “From start to finish, Eric was very thorough, thoughtful, and professional. During the process, he was able to pinpoint my branding needs...” –Joseph Barber https://eaxelson.com/work-2 daily 1.0 2025-06-24 https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1542140583965-USQEO585EZ9UUW5MWZ60/5.jpg Work https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1546643216693-5NSQA9H47ZMNVSQXI1E2/9.jpg Work https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1576267124620-HVG8VYOY4SO9MT9RXCMO/1_new.jpg Work https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1579895792677-L1MV0X5NP6JJXV4TG5MX/1.jpg Work https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1609726709509-W7O9J4HTI6N33EHX8IM4/1.jpg Work https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1587166887980-Q9KW47EY6IB7WFUV0UEP/logo.gif Work https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1688348587628-ER7WHKL2S5YCWHPH2005/1.jpg Work https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1689207669166-2HEFPYWZ4QBB0W3M5Q8Z/1.jpg Work https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1716163549399-O0K9FCGZB8SNEB4ODNEU/7-1.jpg Work https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1716165362129-DMLTW8Y3XGJ3PTMIBRN3/1.jpg Work https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/75f5d0e9-51d6-4153-9c7b-463368aac60a/2.jpg Work https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/ccaf5247-4d26-477f-beac-b455e032ebc2/8.jpg Work https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/ef1ff9e2-a6b4-46a6-be46-a8227dfe4b67/3-7.jpg Work https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/8b1f4727-15fa-456b-8253-7de03d13bc91/9.jpg Work https://eaxelson.com/usc daily 0.75 2021-01-11 https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1536973818222-TMD049ICZ13753P3P7OV/cover_open_2.jpg Christian Students at USC To ensure the identity would stay consistent over the years a style guidelines manual was made. The style guide introduces the main elements of the identity and supports creative work as new content is developed. It assists in producing great work while maintaining the integrity of the organization's identity. https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1536973818222-TMD049ICZ13753P3P7OV/cover_open_2.jpg Christian Students at USC To ensure the identity would stay consistent over the years a style guidelines manual was made. The style guide introduces the main elements of the identity and supports creative work as new content is developed. It assists in producing great work while maintaining the integrity of the organization's identity. https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1536974265120-4NR25PO3REGEMFFLRSGN/angle_inside_2.jpg Christian Students at USC https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1536973932408-8CISE4UXD5TIK0BH9GZN/inside_cp.jpg Christian Students at USC Both the color and type convey a modern youthfulness. The angle of the primary logo mark conveys dynamic movement and an active pursuit. The stamp can be used as a secondary logo and highlights USC. This offers versatility and a variety of logo applications. Yellow is used not only to stand out from the other organizations on campus, but also invokes a sense of joy. https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1536975017717-UL35PPN7B8KLWZGP4PSX/usc_shirt4.jpg Christian Students at USC https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1538080289224-3IML5R35VNGZ38Q7HGTU/10.png Christian Students at USC https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1537214224776-YPCB9BQA6KH00WF30JHX/bookmarks.jpg Christian Students at USC A banner, tablecloth, bookmarks, and cups were designed to match the organization's new identity. Bookmarks and cups were given away during USC's welcome week. During the launch, the club saw a significant increase in sign-ups. This was not due to the new identity alone, but to the collective teamwork of all those who participated. https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1537650917269-8O7A7IRGUYQH1ZRN9XZ8/9.jpg Christian Students at USC https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1537650438021-EK4Q591RV05AFB1JNU9J/10.jpg Christian Students at USC “Eric was professional and timely. We very much appreciated his thoroughness in considering what we wanted and presenting a design that made sense. We also had a limited time frame and Eric met every need and request. Do consider him for your next design project!” -Ben Kwan https://eaxelson.com/heart-seoul daily 0.75 2024-03-16 https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1687836542162-A86BKU6QJR6XPF4IVL3Z/2-2.jpg Heart & Seoul https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1545848266070-H6U8S7PYM9V03WMP8EG9/1.jpg Heart & Seoul https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1545848323391-5HYICLJ8ASIFRFPNR1HL/4.jpg Heart & Seoul https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1545949931802-VVGDUKN54GYBO0HKJW1Z/hs_pattern-01.jpg Heart & Seoul The identity’s color palette and brand pattern take inspiration from Korea’s national flag. The pattern also illustrates an interpretation of plates, bowls, and napkins. The chef chose the chicken to represent one of Heart & Seoul’s fondly used ingredients. https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1545848203902-BKC07YALLYAAM2WLMZ2N/IMG_1004.jpg Heart & Seoul https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1545949280293-SRSLIN0SVORDCJ4UF4PL/hs_4.jpg Heart & Seoul https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1596311890788-BJAOZ54PEKCDOHHVWAWS/1a.jpg Heart & Seoul https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1545848248941-RHJU881BFMOXEN57KT4N/2.jpg Heart & Seoul https://eaxelson.com/marks daily 0.75 2022-12-05 https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1537385771336-Z4KEGSZW56W7G7LI2I9N/7.png Marks https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1537385771336-Z4KEGSZW56W7G7LI2I9N/7.png Marks https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1537399632709-5OW8IWXJ0NOW7JBK4GV4/8.png Marks https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1642131420450-WGRLYF3KMAH5J68Z4JTR/3.png Marks https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1616693183055-5Z5RYV7ZLH8CHLQ9LMI1/22-01.png Marks https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1593976226756-RJD1ESP96JBP34UADZIU/21-01.png Marks https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1540241145819-NOJ2Q5XJANJVICN5006O/14-01.png Marks https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1642132294759-SDGV78U1663ZAOBFXSEK/5.png Marks https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1537385891147-Y68HS5GEM2XT99VKNP9B/1.png Marks https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1593639903017-WDWGNA9A72K3MLTOEX8S/18.png Marks https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1642132757143-IUZ2B3LQO8MS4050SGIZ/8.png Marks https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1593640117827-96TGG0QTMBLZL46514RH/19.png Marks https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1539290425583-JW6F6ZBEPCQ8F0W3ISM3/12.png Marks https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1593640802114-OJGIQQ563FQ0CCZV0OQ9/20.png Marks https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1642132306199-9Z7ALM61CSX6NS1AEAXY/6.png Marks https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1642131527765-5NSFCKCHFEF1V5NZTSSI/4.png Marks https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1642132755410-PG09L60WX3P8TH8SH66Z/7.png Marks If you’d like to start a project, ask a question, or learn more about design, please submit a form and a response will arrive shortly. https://eaxelson.com/about-1 daily 0.75 2023-07-03 https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1672079824788-TB0YUATRSPZ6JNG9G74U/2_Eric-artist_Joseph-Barber-Photography.jpg About Eric attributes his love for art and design to his mother. Throughout her life, he witnessed as she explored painting, ceramics, and jewelry making. At a young age, his parents began to foster their son’s artistic interests by enrolling him in art classes at a small art studio in San Francisco. It wasn’t until college when he discovered design. The beauty of type and letterforms sparked the beginning of his practice today. Based out of Silicon Valley, California, Eric helps build meaningful brands. Clients include Target Optical, Luxottica, and Goodwin’s Organics. If you’d like to start a project or would like to walk through the design process, please submit a form and I will respond shortly. https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1672079824788-TB0YUATRSPZ6JNG9G74U/2_Eric-artist_Joseph-Barber-Photography.jpg About Eric attributes his love for art and design to his mother. Throughout her life, he witnessed as she explored painting, ceramics, and jewelry making. At a young age, his parents began to foster their son’s artistic interests by enrolling him in art classes at a small art studio in San Francisco. It wasn’t until college when he discovered design. The beauty of type and letterforms sparked the beginning of his practice today. Based out of Silicon Valley, California, Eric helps build meaningful brands. Clients include Target Optical, Luxottica, and Goodwin’s Organics. If you’d like to start a project or would like to walk through the design process, please submit a form and I will respond shortly. https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1688417747741-8MLW0E48RC8B9LIQ4JZ6/13_Eric-artist_Joseph-Barber-Photography.jpg About Eric attributes his love for art and design to his mother. He witnessed as she explored painting, ceramics, and jewelry making throughout her life. At a young age, his parents began to foster their son’s artistic interests by enrolling him in classes at a small art studio in San Francisco. It wasn’t until college that he discovered design. The beauty of type and letterforms sparked the beginning of his practice today. https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1688349541844-HA2UFUA8BMZISXKDZIPE/2_Eric-artist_Joseph-Barber-Photography.jpg About https://eaxelson.com/2020-college-training daily 0.75 2022-12-20 https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1610340719064-TWE6I0DBSFEYLIRDO337/cover-01.png 2020 National College Training https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1610240744310-YM2KJGIQNZT3FWU8RGDL/1.jpg 2020 National College Training The title of the event was “Samuel the Nazarite.” We took inspiration from the story of Samuel in the Bible and used titles and persons related to his life to make a brand pattern to emphasize the subject of the training. Along with the identity, art direction was provided for video content, promotional advertising was made for social media, and t-shirts were produced. https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1611002067101-ZI6PD1HF8A9HHDH9BTR7/image-asset.jpeg 2020 National College Training https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1609815048623-EJLU75ZDY5KFVNA99M0O/tshirt.png 2020 National College Training https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1609730340914-ZF8FC3AOUGB6QEJOUN7Q/image-asset.jpeg 2020 National College Training - 2020 College Training The title of the event was Samuel the Nazarite. We took inspiration from the story of Samuel in the Bible and used persons related to his life to make a brand pattern to emphasize the subject of the training. Along with the identity, art direction was provided for video content, promotional advertising was made for social media, and t-shirts were produced. https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1610309921820-K6OWFU40WA7XI0I001WO/3.png 2020 National College Training https://eaxelson.com/church-in-cupertino daily 0.75 2023-09-13 https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1610310928047-8LMM2TJF7IWR9HNGPTYU/banner_2.png Church in Cupertino https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1610240008643-UR08XE1HWOX5PMU7U5GZ/1.jpg Church in Cupertino https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1610236469210-G2XIDSECDG3XL8ERDNQ7/2a.png Church in Cupertino The brand pattern emphasizes the matter of building. It’s composed of stacking and interweaving blocks which signify being built, joined and knit together. Each color has its own significance and points to Biblical themes such as redemption, life, joy, and peace. The type used within the logo itself uses a tall, pillar-like typeface which references again the concept of building. https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1610240259433-9ES36GBGGA9GHHYDDLY6/3.jpg Church in Cupertino https://static1.squarespace.com/static/52dd8d72e4b0ce292b49379f/5ff8d9ab5ea3ff12ea4f594b/5ffa57e692d89d4dbce05910/1610393379472/ Church in Cupertino https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1610328944108-XSBURMHMTQ9H23FGXXSJ/4.png Church in Cupertino “It was such a delight to work with Eric! He had a way of translating what we wanted to convey into the design. He was always very receptive to our input and feedback. As a result, he was able to quickly achieve the design we wanted, without much back-and-forth. Not only does our new church website feel updated, warm, and welcoming, but the whole project was done within our budget and time frame. I highly recommend Eric for your next web design project!” George Tien https://eaxelson.com/church-in-morgan-hill daily 0.75 2023-09-13 https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1615067232116-TMESGT7YKM7A2FHNEBAU/11.jpg Church in Morgan Hill https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1614986248802-RA10R0YUCP13Q4RK8ZCM/6.jpg Church in Morgan Hill https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1614970980437-HRKO7VSTAZR1LGSLUYX9/2.jpg Church in Morgan Hill https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1614983268144-WRIOXAQA1GMCNHG0YOYP/1.png Church in Morgan Hill The illustrative pattern represents the scenic surroundings of Morgan Hill. Its made up of rolling hills and valleys, which depict some of the area's key features. The identity uses colors inspired by the sunset, which creates a warm and pleasant underlying tone throughout. https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1614975257157-0MWIF16LG9P9K8W26YXG/image-asset.jpeg Church in Morgan Hill https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1614970502655-QABF7XU20GZXMJEM0JWL/3.jpg Church in Morgan Hill “Eric is truly a trustworthy and talented designer. He diligently reviewed and planned content for our website, carefully considered our goals, and provided several impressively creative designs to choose from. He diligently worked with us to finalize a solution that we are very pleased with. I highly recommend his work!” -Daniel Davis https://images.squarespace-cdn.com/content/v1/52dd8d72e4b0ce292b49379f/1614970557189-HDSC0RIN50BVSB1D6IVD/21.jpg Church in Morgan Hill