The logo is a bold, custom wordmark that takes its design cues directly from the specialized fabricated tools. Its design mirrors the sectional view of the chamfered shank (pictured above). Each letter is cut and crafted with intention and technical finesse. The result is a visual metaphor of the tools themselves.

As part of the brand refresh, Eric Axelson Studio also led the design, development, and launch of CGT's new e-commerce website—a transformation that marked a pivotal shift in the company’s digital presence and customer engagement.

The results elevated CGT to a new level—broadening their customer base, streamlining the purchasing process, and positioning them as a forward-thinking leader in the tooling industry. The site not only reflects who they are and their strengths but is now actively driving business growth.

“Working with Eric was an outstanding experience from start to finish. He demonstrated exceptional craftsmanship and professionalism throughout the entire process. From the moment he onboarded our team, he clearly outlined the goals, expectations, timelines, and revision stages needed to bring CGT’s new e-commerce website to life. What truly set Eric apart was his ability to guide us through every challenge with thoughtful expertise. He played a pivotal role in crafting a completely new visual identity for CGT—a detailed and collaborative process that resulted in a stunning website we’re incredibly proud of. We came to Eric with what felt like a jigsaw puzzle of ideas and information, and he patiently helped us piece everything together into a cohesive, beautiful final product. We couldn’t be happier with the results.”

–Anthony Damián