Building meaningful brands.
Building meaningful brands.
Target Optical strives to give you more than just your average shopping experience. In addition to eyeglass wear and contact lenses, they offer comprehensive eye exams and more. In an effort to raise awareness of the service, Target Optical wanted to design indoor signage.
The signage was required to match the fall marketing campaign that Target developed. Several design options were created using Target’s brand guidelines.
The selected design can be seen here in the store. It was fitted on top of existing stanchions and was made to be used throughout the year.