Building meaningful brands.
Building meaningful brands.
North County Human Resources San Diego (NCHR-SD) is a non-profit that serves as the county’s premier human resources organization. They provide their members with decades of experience addressing the most complicated needs of the HR profession.
The raised abbreviation, “HR,” and the color turquoise are both used as elements to help aid the design to memory. Raising the “HR” helps bring it into focus and aligns with the organization’s mission to increase awareness of the profession.
The deep navy blue and turquoise colors are inspired by the San Diego ocean waves. Navy blue conveys credibility and authority, while turquoise is the color for communication and initiative.
“Our image was in desperate need of an upgrade. We wanted a coastal yet professional vibe. We added a few additional projects as we progressed and Eric tackled them immediately. The best part about working with Eric, he is very professional and did an outstanding job presenting (to our board) his designs with reasonable explanations and very thoughtful consideration to his work and our needs.”
–Melissa Wadley